• The look
Spend time looking for the right template: You DO NOT want to change it later.
The look and feel as well as the usability of your blog will set readers’ first impression.
Play around: Change the text and background colours, the fonts, the sizes…until you are happy with the result.

• The content
Content is king. Look for news, shock your readers, make them smile, open debates… Keep it fun and meaningful.
Use relevant add-ons to find new sources and automatic updates.

• The style
The main difference between your blog and the next one is YOU.
Choose a style and stick to it.
Have a voice but be open to discussion.

• The bloggers rules
- KISS (Keep It Simple Stupid)
- Choose a topic and stick to it
- Content is king
- Create value for your readers
- Think WIIFM: “What’s In It For Me?”.
- Use clear headlines
- Link often and mention sources
- Return comments
- Tell a bit about yourself
- Have a voice
- Make it easy to interact
- Make it easy to contact you
- Be consistent
- Write clearly
- Proofread