Most people are initiated to web analytics by the popular hit counter, a bit of code that counts and displays the number of visits to a web page.

More sophisticated web analytic tools can also:

• Track the number of total and unique visitors
• Count views for every page
• Split results based on hour and day
• Show which countries the visitors are from
• Indicate what operating systems and browsers are being used
• Specify which links or search engine terms users used to find your website

Web analytics are important to anyone who worries about who visits their site and how they got there. Traffic may play a major role in the success of your business. Web analytics will provide you with useful information allowing you to enhance your website’s visibility and help your customers to find you.